DesignWeek Mobile guide: interesting results
As wrote some days ago, for the second year in a row, Milan design week users got for free an interactive mobile guide to discover and explore all the streets of the city in order to live and attend exhibits, perfomances, design and funny events at their best.
This year the service was a really surprise for all of us…
The guide was updated every single day of the designweek, in order to offer to all users a completely free service and some more blogs and newspapers appreciated the service
We got near 1000 downloads ( 984 users got the mobile guide ) in 10 days and more than 140 live internet updates from the mobile phones.
The mobile guide could be improved and these number encourage all of us to do a new, better service for next and upcoming designweeks.
Some usefull links:
http://www.corriere.it/vivimilano/ore_piccole/articoli/2007/04_Aprile/16/feste_fuorisalone.shtml
http://www.exibart.it/notizia.asp/idcategoria/217/IDNotizia/19476
http://www.fashionblog.it/tag/Fuorisalone
http://www.nokia.it/A4239062?newsid=-2138
http://www.p800.it/notizia/07,03,29,9998534-1.htm
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